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Crossword Puzzle
Crossword Puzzle

Branding y Construcción de Marca

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Branding y Construcción de Marca
 

Crossword Puzzle

Branding y Construcción de MarcaOnline version

Conceptos clave para diferenciar y comunicar una marca

by Danna Torres
1

Conjunto de atributos que distingue a una empresa y genera reconocimiento entre consumidores.

2

Propósito fundamental que guía sus acciones y decisiones.

3

Meta futura que la empresa busca alcanzar.

4

Principios éticos que guían comportamientos y decisiones.

5

Conjunto de elementos visuales y de comunicación que reflejan la personalidad de la organización.

6

Ubicación mental que distingue a la marca frente a la competencia.

7

Lealtad sostenida de los clientes hacia una empresa o producto.

8

Interacciones y sensaciones vividas durante el uso o contacto con la empresa.

3
4
8
7
2
1
 
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