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Neuromarketing: preguntas intermedias

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Riesgos y herramientas del campo

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Bolivia

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Neuromarketing: preguntas intermedias
 

Neuromarketing: preguntas intermediasOnline version

Riesgos y herramientas del campo

by Selena Saravia
1

La emoción positiva facilita la recordación de una marca.

2

El neuromarketing se aplica únicamente a productos digitales y no a productos físicos.

3

Los colores y su asociación emocional influyen en la percepción de un producto.

4

El seguimiento ocular (eye-tracking) mide qué partes de un anuncio llaman más la atención.

5

El color azul siempre aumenta las ventas en todos los sectores.

6

La respuesta galvánica de la piel se utiliza para medir la arousal ante un anuncio.

7

El fMRI mide la actividad eléctrica de las neuronas directamente.

8

La toma de decisiones de compra se basa solo en la lógica y no en emociones.

9

La respuesta de la amígdala nunca se asocia con la toma de decisiones de compra.

10

El neuromarketing usa fMRI para observar la activación cerebral ante estímulos de marca.

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