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Grabación de Cuña Publicitaria

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Grabación de Cuña Publicitaria

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About this activity

Pautas de Grabacion de la cuña publicitaria

Created by

John Jairo Arbelaez Torres
John Jairo Arbelaez Torres
Colombia

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Grabación de Cuña Publicitaria
 

Grabación de Cuña PublicitariaOnline version

Pautas de Grabacion de la cuña publicitaria

by John Jairo Arbelaez Torres
1

El llamado a la acción tiene como fin invitar al público a realizar algo concreto, como comprar o visitar una web, no explicar los beneficios

2

El formato requiere ser breve y directo, con un rango de tiempo mucho menor (20-40 segundos) al mencionado en la pregunta

3

El ejemplo menciona explícitamente www.powermax.com y las tiendas del país como el paso final para el cliente.

4

La estructura define el inicio como el momento crítico para evitar que el oyente ignore el anuncio.

5

La claridad y la simplicidad son fundamentales para que el oyente entienda el mensaje rápidamente.

6

Este estilo busca generar confianza al reflejar la vivencia de un usuario, tal como lo indica el apartado de estilos de redacción.

7

El estilo emotivo se centra en sentimientos y experiencias, mientras que el informativo se encarga de los datos objetivos.

8

Dado que es un medio sonoro, la prioridad es la sonoridad y la fluidez auditiva, no la apariencia visual del texto.

9

Sin creatividad, la cuña no lograría su objetivo de captar la atención en los pocos segundos que dura.

10

Es la única forma de medir con precisión la fluidez y el tiempo real que tomará la locución.

 
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