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Definición de marca

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Definición de la marca

Created by

Marco Vallejos
Marco Vallejos
Ecuador

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Definición de marca
 

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Definición de marcaOnline version

Definición de la marca

by Marco Vallejos
1

La es un " nombre , término , signo , símbolo o diseño , o combinación de ellos que se utiliza para identificar los productos y servicios de un vendedor o grupo de vendedores y diferenciarlos de los de su competencia " .

2

Según la AMA , una marca es la percepción que tiene el público sobre una , influida por la , el y la que se entrega en cada punto de contacto . Un buen concepto de marca establece un claro , guía la comunicación y mantiene la consistencia en productos , servicio y tono . El resultado es una relación duradera con la y una ventaja competitiva basada en la confianza y la coherencia de la experiencia .

 
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