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Planeación de Publicidad y Compra de Medios

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Planeación de Publicidad y Compra de Medios

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About this activity

Verdades sobre planificación y compra de medios.

Created by

Yenny Perez
Yenny Perez
Dominican Republic

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Planeación de Publicidad y Compra de Medios
 

Planeación de Publicidad y Compra de MediosOnline version

Verdades sobre planificación y compra de medios.

by Yenny Perez
1

La evaluación de resultados usa indicadores como alcance, impresiones, clics, conversiones y ROI.

2

Alcance y frecuencia son conceptos equivalentes en una campaña.

3

Los objetivos deben ser claros, específicos y medibles.

4

La compra de medios no implica negociación de precios, horarios o ubicación.

5

La planificación publicitaria se realiza sin análisis del entorno ni del mercado.

6

La compra de medios busca obtener la mayor cobertura posible al menor costo.

7

Las redes sociales no permiten segmentación de la audiencia.

8

El mensaje publicitario debe ser siempre complejo y difícil de recordar.

9

Se deben considerar tanto medios tradicionales como medios digitales.

10

La planificación publicitaria permite optimizar el presupuesto publicitario.

 
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