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Media Relations L2 Recap

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Media Relations L2 Recap

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About this activity

A quick quiz testing understanding of Media Relations L2

Created by

Irene
Irene
Malaysia

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Media Relations L2 Recap
 

Media Relations L2 RecapOnline version

A quick quiz testing understanding of Media Relations L2

by Irene
1

Earned Media means paying for media coverage

2

It is good practice to share the same exclusive news with two journalists from the same publication.

3

MR uses news articles, interviews, and press releases as communication channels

4

MR's audience are the general public, customers, and investors

5

"Prominence" is one of the 5 Basic Elements of media content analysis

6

MR builds relationships with journalists and news outlets

7

As an MR professional, I should pick up the phone when my media contacts call me.

8

MR's core activities are internal comms, events, and social campaigns

9

MR's main goal is to capture earned media coverage

10

Media as the Fourth Estate means MR professionals are rich and own many estates.

 
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