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Publicidad de fármacos - Resolución 114/2004

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Publicidad de fármacos - Resolución 114/2004

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Conceptos clave de la normativa

Created by

jennifer romero
jennifer romero
Colombia

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Publicidad de fármacos - Resolución 114/2004Online version

Conceptos clave de la normativa

by jennifer romero
1

En el ámbito de la , la regulación del constituye uno de los pilares fundamentales para garantizar el bienestar de la población y el uso seguro de los recursos terapéuticos . Dentro de este contexto , la de desempeña un rol crítico , ya que actúa como el principal canal de comunicación entre la industria farmacéutica y el .

2

La es una , expedida por el ( hoy ) , que regula de forma estricta toda la , e de los ( también conocidos como medicamentos o sin prescripción médica ) .

3

El de la es proteger la en mediante la , y de toda la , y de los

4

La publicidad puede realizarse por medio de : . . . . . . . . Siempre debe cumplir los establecido s

5

Se deben presentar : 1 . . 2 . . 3 . y dos . 4 . Pago de la . 5 . .

6

La regula la publicidad de de venta libre . Busca educar al consumidor . Exige autorización previa del . Establece , y . Promueve el uso racional y seguro de los medicamentos .

 
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