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Completa los huecos con palabras clave

Created by

EDUCACIÓN CONTINUA
EDUCACIÓN CONTINUA
Mexico

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Calendario editorial: espacios para completarOnline version

Completa los huecos con palabras clave

by EDUCACIÓN CONTINUA
1

El calendario editorial no es una simple lista de tareas ; se trata de una visual que alinea la comunicación con los objetivos de negocio . Mientras que el Mapa de Contenido define la estrategia , el calendario marca el de trabajo diario para no caer en la .

2

Para que este documento sea realmente útil y operativo en el día a día de una marca , debe estructurarse mediante columnas obligatorias : la exacta en que se subirá la pieza , la o canal digital seleccionado ( como Instagram o Facebook ) , el específico del archivo ( Reel , Carrusel o Historia ) y el objetivo que persigue el post ( vender , atraer , entretener o educar ) .

3

También es fundamental incluir el o texto persuasivo acompañado de sus hashtags , y especificar el actual de la publicación para saber si aún es un borrador o ya está lista . Contar con esta estructura permite que el marketing pase de ser reactivo a completamente .

 
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