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Froggy Jumps
Froggy Jumps

Mercado Meta y Segmentación

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Mercado Meta y Segmentación

Froggy Jumps

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About this activity

Quiz de segmentación y posicionamiento

Created by

KAREN REYES JARA
KAREN REYES JARA
Costa Rica

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Mercado Meta y Segmentación
 

Froggy Jumps

Mercado Meta y SegmentaciónOnline version

Quiz de segmentación y posicionamiento

by KAREN REYES JARA
1

¿Qué es la segmentación de mercados?

2

¿Cuáles son las bases de la segmentación?

3

¿Qué distingue segmentación de targeting (selección del mercado meta)?

4

¿Qué criterios se usan para seleccionar el mercado meta?

5

¿Qué es el posicionamiento estratégico?

6

¿Qué estrategias de segmentación existen?

7

¿Qué implica el posicionamiento por propuesta de valor?

8

Ejemplo de base de segmentación: una marca de tenis para jóvenes urbanos. ¿Qué base es la más adecuada?

9

¿Qué representa el 'target' en marketing?

10

Diferencia entre posicionamiento y diferenciación?

 
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