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Productos, Servicios y Experiencias: Verdadero o Falso

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About this activity

Diferenciar producto, servicio y experiencia

Created by

Yenny
Yenny
Dominican Republic

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Productos, Servicios y Experiencias: Verdadero o Falso
 

Productos, Servicios y Experiencias: Verdadero o FalsoOnline version

Diferenciar producto, servicio y experiencia

by Yenny
1

Un producto puede ser tangible o intangible.

2

Los servicios son intangibles y no implican la transferencia de propiedad.

3

La marca identifica un producto o servicio y ayuda a diferenciarlo.

4

La mezcla de mercadotecnia no se aplica a los servicios ni a las experiencias.

5

La experiencia del cliente es una parte de la oferta de marketing.

6

Las 4P originales de McCarthy son Producto, Precio, Promoción y Plaza (distribución), y no incluyen Producto.

7

El color azul simboliza inevitablemente agresividad en todas las culturas.

8

El ciclo de vida de un producto tiene cuatro etapas: introducción, crecimiento, madurez y declinación.

9

La etiqueta sólo identifica el producto y nunca puede describir o promoverlo.

10

El empaque solo protege el producto y no influye en la decisión de compra.

 
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