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Crossword Puzzle
Crossword Puzzle

Unidad 1: Proceso de Investigación de Mercados

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Unidad 1: Proceso de Investigación de Mercados
 

Crossword Puzzle

Unidad 1: Proceso de Investigación de MercadosOnline version

Conceptos clave de la unidad 1 sobre investigación de mercados

by vg
1

Es la recopilación sistemática, el registro y el análisis de los datos acerca de los problemas relacionados con el mercado de bienes y servicios

2

Ciencia que investiga y estudia cómo se comporta el cerebro en un proceso de compra

3

Selección representativa de la población para observación e inferencia

4

Investigación que consiste en describir las características de una población

5

Tipo de investigación que suministra información que ayuda al gerente a evaluar y seleccionar la línea de acción

6

Investigación de carácter exploratorio que pretende determinar principalmente aspectos diversos del comportamiento humano

7

Análisis de diferentes aspectos que pueden ser fácilmente medibles y cuantificables

8

Se diseña con el objeto de obtener una investigación preliminar de la situación

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