
Fill in the Blanks AdvertisingOnline version Complete the text by VICTOR Mon 1 Advertising is one marketing you can use to showcase your products or services to the public . It ? s usually a paid service where your ads show up on websites , printed materials , , radio programs , billboards and many other formats . The goal of advertising is to sell products , increase awareness or promote an idea . There are three purposes of advertising : to , to remind and to persuade . 2 : Your ads will likely reach new consumers who ? ve never heard of your company . This helps expand your reach and find new customers . : Advertising campaigns can teach consumers something new about your company . It ? s another way for you to show your expertise and inform people about why your goods or services are beneficial . : Your organization can show how it ? s different from the competition in your ads . If your competitors don ? t use advertising methods , you could get more exposure to your target audience without much competition . : When people see your ads multiple times , it can help build brand recognition . Prospective customers might decide to dig into your brand more . : With a wide range of advertising types , you can find an option that fits your target audience and your budget . 3 : Depending on the methods you use , advertising can be costly . If you ? re on a limited budget , you might be limited in your options . : Your ads could generate new sales , or they might not bring in any new customers . You aren ? t guaranteed sales from your advertising efforts . : Creating effective ads can be time - consuming , especially if you don ? t have an experienced team in place to handle the work . : With so many businesses using advertising methods , it can be difficult to stand out from the others . : No matter what your intentions are , some messages can be misunderstood or twisted into something else , which could cast a negative opinion about your company . Being thorough and looking at your advertising with a critical eye can help minimize this effect . 4 : Print advertising includes ads in newspapers , magazines , directories , catalogs and posters . You buy ad space in the physical copies of these items . : Television , radio , public service announcements and infomercials all fall under broadcast advertising . : Outdoor advertising includes billboards and ads on public transportation such as buses , trucks or trains . : When you use direct mail advertising , you ? re creating print ads sent to personal addresses , including newsletters , brochures and catalogs . : Mobile advertising includes videos , app ads , search ads and display ads . Social media advertising : Social media advertising is a more modern option and comes in the form of carousel ads , sponsored posts , video ads and stories . : Online advertising includes banner ads , integrated ads , display ads and pop - ups and can appear on a variety of websites . : Examples of email advertising include newsletters , new product announcements , customer testimonials and sales reminders . 5 Having key marketing personnel in place helps you develop effective ads . They manage your overall marketing strategy and decide where advertising fits in . Advertising managers and marketing assistants are knowledgeable about marketing trends and how to best appeal to your customers , so they can help build your advertising strategy . Identifying your audience helps you tailor your message and choose the most effective advertising method based on what appeals to that audience . If you ? ve already created a target customer profile or buyer persona , use those documents with this step . Look at past sales and market research to determine your audience ? s age , ethnicity , gender and socioeconomic status . Explore their habits and pain points . Using what you know about your audience , consider the best platform to advertise your products . For example , if your audience is between the ages of 65 and 80 , you might consider using a newspaper or TV ad rather than social media advertising . For a younger audience , social media advertising might be a better option . Even within those categories , narrowing it down by your target audience can help you increase effectiveness . For instance , if you know social media will work well for your target audience , research which social media platforms your ideal customer uses most often . Advertising on Facebook when most of your prospective customers live on Instagram , for instance , can make your campaign less effective . When you create an ad , have a goal in mind . Are you trying to raise awareness about a new product or increase sales of an existing product ? Take what you know about your customers and turn it into an ad that will appeal to them . Start with an attention - grabbing headline followed by the bulk of your message based on the goal of the ad . Finish with a CTA that encourages customers to act . By recording the engagement you receive from your advertisement , you can judge its effectiveness on future sales . You can accomplish this by installing advertising campaign software or using a spreadsheet .

Fill in the Blanks

Advertising is one marketing you can use to showcase your products or services to the public . It ? s usually a paid service where your ads show up on websites , printed materials , , radio programs , billboards and many other formats . The goal of advertising is to sell products , increase awareness or promote an idea . There are three purposes of advertising : to , to remind and to persuade .

: Your ads will likely reach new consumers who ? ve never heard of your company . This helps expand your reach and find new customers .
: Advertising campaigns can teach consumers something new about your company . It ? s another way for you to show your expertise and inform people about why your goods or services are beneficial .
: Your organization can show how it ? s different from the competition in your ads . If your competitors don ? t use advertising methods , you could get more exposure to your target audience without much competition .
: When people see your ads multiple times , it can help build brand recognition . Prospective customers might decide to dig into your brand more .
: With a wide range of advertising types , you can find an option that fits your target audience and your budget .

: Depending on the methods you use , advertising can be costly . If you ? re on a limited budget , you might be limited in your options .
: Your ads could generate new sales , or they might not bring in any new customers . You aren ? t guaranteed sales from your advertising efforts .
: Creating effective ads can be time - consuming , especially if you don ? t have an experienced team in place to handle the work .
: With so many businesses using advertising methods , it can be difficult to stand out from the others .
: No matter what your intentions are , some messages can be misunderstood or twisted into something else , which could cast a negative opinion about your company . Being thorough and looking at your advertising with a critical eye can help minimize this effect .

: Print advertising includes ads in newspapers , magazines , directories , catalogs and posters . You buy ad space in the physical copies of these items .
: Television , radio , public service announcements and infomercials all fall under broadcast advertising .
: Outdoor advertising includes billboards and ads on public transportation such as buses , trucks or trains .
: When you use direct mail advertising , you ? re creating print ads sent to personal addresses , including newsletters , brochures and catalogs .
: Mobile advertising includes videos , app ads , search ads and display ads .
Social media advertising : Social media advertising is a more modern option and comes in the form of carousel ads , sponsored posts , video ads and stories .
: Online advertising includes banner ads , integrated ads , display ads and pop - ups and can appear on a variety of websites .
: Examples of email advertising include newsletters , new product announcements , customer testimonials and sales reminders .

Having key marketing personnel in place helps you develop effective ads . They manage your overall marketing strategy and decide where advertising fits in . Advertising managers and marketing assistants are knowledgeable about marketing trends and how to best appeal to your customers , so they can help build your advertising strategy .

Identifying your audience helps you tailor your message and choose the most effective advertising method based on what appeals to that audience . If you ? ve already created a target customer profile or buyer persona , use those documents with this step . Look at past sales and market research to determine your audience ? s age , ethnicity , gender and socioeconomic status . Explore their habits and pain points .

Using what you know about your audience , consider the best platform to advertise your products . For example , if your audience is between the ages of 65 and 80 , you might consider using a newspaper or TV ad rather than social media advertising . For a younger audience , social media advertising might be a better option .

Even within those categories , narrowing it down by your target audience can help you increase effectiveness . For instance , if you know social media will work well for your target audience , research which social media platforms your ideal customer uses most often . Advertising on Facebook when most of your prospective customers live on Instagram , for instance , can make your campaign less effective .

When you create an ad , have a goal in mind . Are you trying to raise awareness about a new product or increase sales of an existing product ? Take what you know about your customers and turn it into an ad that will appeal to them . Start with an attention - grabbing headline followed by the bulk of your message based on the goal of the ad . Finish with a CTA that encourages customers to act .

By recording the engagement you receive from your advertisement , you can judge its effectiveness on future sales . You can accomplish this by installing advertising campaign software or using a spreadsheet .

You can integrate the game into an LMS compatible with LTI 1.1 or LTI 1.3 such as Canvas, Moodle, or Blackboard. This way, the scores will be automatically saved into the platform’s gradebook.

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