Online Marketing Mix

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Dunkin Donuts

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sofiah

Malaysia

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Froggy Jumps Online Marketing MixOnline version Dunkin Donuts by sofiah 1 what is one of the 3 levels of products and services a actual product b unauthentic product c good product 2 How does product innovation help Dunkin’ Donuts stay competitive ? a lower the price of their products b introduce new flavours c maintaining the packaging 3 What pricing strategy is mainly used by Dunkin’ Donuts? a Value-based pricing b Psychological pricing c Competition based pricing 4 How does market penetration pricing help the company gain market share? a Introduce product as premium product b Putting a low price c Setting a high price 5 Why is location important for a business ? a customer can easily reach the product b to make products more expensive c to increase manufacturing cost 6 Why are online ordering and delivery important distribution strategies ? a able to serve customer efficiently b can increase sales and revenue c cheaper than renting a physical store 7 Why do company use social media to promote their products? a To increase the sales and price of their products b To create brand awareness, engage with customers, and encourage online purchases c To open more physical stores and promotions 8 Besides social media, what other promotional tools does the company use? a Use school textbooks to promote their products b Creates an application and seasonal menus c Employee recruitment and print media

Froggy Jumps

Online Marketing MixOnline version

Dunkin Donuts

by sofiah

what is one of the 3 levels of products and services

actual product

unauthentic product

good product

How does product innovation help Dunkin’ Donuts stay competitive ?

lower the price of their products

introduce new flavours

maintaining the packaging

What pricing strategy is mainly used by Dunkin’ Donuts?

Value-based pricing

Psychological pricing

Competition based pricing

How does market penetration pricing help the company gain market share?

Introduce product as premium product

Putting a low price

Setting a high price

Why is location important for a business ?

customer can easily reach the product

to make products more expensive

to increase manufacturing cost

Why are online ordering and delivery important distribution strategies ?

able to serve customer efficiently

can increase sales and revenue

cheaper than renting a physical store

Why do company use social media to promote their products?

To increase the sales and price of their products

To create brand awareness, engage with customers, and encourage online purchases

To open more physical stores and promotions

Besides social media, what other promotional tools does the company use?

Use school textbooks to promote their products

Creates an application and seasonal menus

Employee recruitment and print media

You can integrate the game into an LMS compatible with LTI 1.1 or LTI 1.3 such as Canvas, Moodle, or Blackboard. This way, the scores will be automatically saved into the platform’s gradebook.

Online Marketing Mix

Froggy Jumps

About this activity

Created by

Download the paper version to play

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Online Marketing MixOnline version

by sofiah

what is one of the 3 levels of products and services

How does product innovation help Dunkin’ Donuts stay competitive ?

What pricing strategy is mainly used by Dunkin’ Donuts?

How does market penetration pricing help the company gain market share?

Why is location important for a business ?

Why are online ordering and delivery important distribution strategies ?

Why do company use social media to promote their products?

Besides social media, what other promotional tools does the company use?

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