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Froggy Jumps
Froggy Jumps

Modulo 2 - Comportamiento del consumidor

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Modulo 2 - Comportamiento del consumidor

Froggy Jumps

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About this activity

Hábitos y decisiones de compra

Created by

Franklin Guzman
Franklin Guzman
Dominican Republic

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Modulo 2 - Comportamiento del consumidor
 

Froggy Jumps

Modulo 2 - Comportamiento del consumidorOnline version

Hábitos y decisiones de compra

by Franklin Guzman
1

¿Qué modelo describe las etapas desde la concienciación hasta la compra?

2

¿Qué tipo de motivación impulsa una compra por utilidad práctica?

3

En la pirámide de Maslow, ¿qué nivel se relaciona con necesidades de seguridad?

4

¿Qué rol juega la familia en el comportamiento del consumidor?

5

¿Qué es la percepción del consumidor?

6

¿Qué factor personal influye en la decisión de compra?

7

¿Qué es la lealtad de marca?

8

¿Qué canal reduce la incertidumbre en compra online?

9

¿Cuál es una técnica para entender al consumidor?

10

¿Qué etapa de decisión evalúa opciones tras identificar necesidad?

 
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