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Froggy Jumps
Froggy Jumps

Estandarización y Adaptación Global

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Estandarización y Adaptación Global

Froggy Jumps

Played 6 %Accuracy 48 Average time 07:06
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About this activity

Estrategias para mercados internacionales

Created by

Angelica Selene Sterling Zozoaga
Angelica Selene Sterling Zozoaga
Mexico

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Estandarización y Adaptación Global
 

Froggy Jumps

Estandarización y Adaptación GlobalOnline version

Estrategias para mercados internacionales

by Angelica Selene Sterling Zozoaga
1

¿Qué estrategia se basa en usar un producto similar en todos los mercados?

2

¿Qué estrategia implica modificar características para gustos y normas locales?

3

¿Cuál es una ventaja clave de la estandarización?

4

¿Qué factor cultural puede dificultar la estandarización?

5

¿Qué herramienta ayuda a decidir entre estandarización y adaptación?

6

¿Qué término describe adaptar el mensaje de marca manteniendo el producto?

7

¿Qué suele requerir la adaptación del producto para mercados extranjeros?

8

¿Una desventaja de la estandarización?

9

En qué situación conviene más estandarizar?

10

¿Cómo se llama la estrategia que combina estandarización y adaptación?

 
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