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Branding y Estrategia Global

Froggy Jumps

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Quiz sobre branding y comercio internacional

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Nicaragua

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Branding y Estrategia Global
 

Froggy Jumps

Branding y Estrategia GlobalOnline version

Quiz sobre branding y comercio internacional

by II SEMESTRE 2025 UNIVERSIDAD
1

¿Qué es el branding y cuál es su impacto medible en los ingresos de una empresa?

2

Explique la Teoreda de la Ventaja Comparativa aplicada al comercio internacional.

3

¿Cue1l es la diferencia fundamental entre una orientacif3n empresarial etnoce9ntrica y una police9ntrica?

4

Defina el concepto de "Employer Branding" y mencione un beneficio para el e1rea de recursos humanos.

5

¿Cuáles son los cinco pasos propuestos para decidir el ingreso a un mercado internacional?

6

Describe las cuatro variables controlables que componen la Mezcla de Mercadotecnia (Marketing Mix).

7

¿Qué factores se deben considerar al evaluar el "Riesgo Paeds"?

8

Explique la diferencia entre el branding emocional y el branding actitudinal.

9

¿En que9 consiste el ane1lisis FODA y cue1l es su utilidad estrate9gica?

10

¿Cue1les son las formas de exportacif3n indirecta y que9 ventajas ofrecen?

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