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Segmentación de mercado

Froggy Jumps

Played 25 %Accuracy 82 Average time 01:26

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Tipos y conceptos

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Colombia

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Segmentación de mercado
 

Froggy Jumps

Segmentación de mercadoOnline version

Tipos y conceptos

by JOHAN JESUS DE LA HOZ SIERRA
1

¿Qué tipo de segmentación se basa en la ubicación de los consumidores?

2

¿Qué tipo de segmentación clasifica a los consumidores según edad, sexo, nivel de ingresos u ocupación?

3

¿Qué tipo de segmentación considera estilo de vida, personalidad e intereses?

4

¿Qué tipo de segmentación se basa en el comportamiento de compra o uso del producto?

5

¿Qué aporta la segmentación de mercado a las campañas?

6

¿Qué es una ventaja de la segmentación de mercado?

7

Ejemplo práctico de segmentación: ¿Cuál sería un criterio geográfico en bebidas energéticas?

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