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Froggy Jumps
Froggy Jumps

Producto y Servicios: Conceptos Clave

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Producto y Servicios: Conceptos Clave

Froggy Jumps

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About this activity

Cuestionario de conceptos de producto

Created by

Gabriela Jimenez
Gabriela Jimenez
Mexico

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Producto y Servicios: Conceptos Clave
 

Froggy Jumps

Producto y Servicios: Conceptos ClaveOnline version

Cuestionario de conceptos de producto

by Gabriela Jimenez
1

¿Cómo se conceptualiza el producto según Fischer y Espejo?

2

¿Qué categoría agrupa bienes de uso frecuente y compra inmediata con esfuerzo mínimo?

3

¿Qué es el posicionamiento?

4

¿Qué ejes suelen usar los mapas perceptuales?

5

En la matriz BCG, ¿qué es un Producto Interrogante?

6

En el Ciclo de Vida del Producto, ¿qué etapa tiene ventas incipientes y utilidades negativas?

7

En branding, ¿qué protege la marca?

8

¿Qué nivel de protección se orienta a la presentación comercial y marketing?

9

¿Qué característica de los servicios indica que la producción y el consumo ocurren simultáneamente?

 
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