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Crossword Puzzle
Crossword Puzzle

Conceptos de Segmentación y Marketing

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Conceptos de Segmentación y Marketing
 

Crossword Puzzle

Conceptos de Segmentación y MarketingOnline version

Conceptos clave de marketing

by Laura Sanchez
1

1. Proceso de dividir un mercado en grupos con características similares.

2

2. Conjunto de compradores reales y potenciales de un producto o servicio.

3

3. Tipo de segmentación basada en edad, género, ingresos o nivel educativo.

4

4. Tipo de segmentación que considera la ubicación de los clientes.

5

5.Tipo de segmentación que analiza valores, personalidad e intereses.

6

6. Tipo de segmentación basada en hábitos de compra y consumo.

7

7. Persona que compra o utiliza un producto o servicio.

8

8. Plan diseñado para alcanzar los objetivos comerciales de una empresa.

9

9. Ciencia o disciplina que estudia el mercado y busca satisfacer las necesidades del cliente.

10

10. Representación semificticia del cliente ideal de una empresa.

11

11. Grupo específico de personas al que una empresa dirige sus productos o servicios.

12

12. Aspectos o problemas que un producto o servicio busca satisfacer en el cliente.

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12
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3
7
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11
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2
8
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