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Integración de Herramientas Estratégicas

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About this activity

Sentencias sobre Marketing y estrategia

Created by

Yenny
Yenny
Dominican Republic

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Integración de Herramientas Estratégicas
 

Integración de Herramientas EstratégicasOnline version

Sentencias sobre Marketing y estrategia

by Yenny
1

La Dirección de Marketing implica planificar, organizar, ejecutar y controlar las actividades de marketing.

2

El marketing solo se ocupa de vender productos o servicios.

3

El marketing es la identificación y satisfacción de necesidades de los clientes de forma rentable.

4

El marketing digital no emplea redes sociales ni analítica web.

5

El análisis LPESTEC considera únicamente factores internos de la empresa.

6

El marketing no contribuye a la fidelización de los clientes.

7

El marketing actual se concibe como una filosofía empresarial orientada al cliente.

8

Las herramientas FODA, LPESTEC y la Matriz CAME apoyan la toma de decisiones estratégicas.

9

El Marketing Holístico integra marketing interno, integrado, relacional y socialmente responsable.

10

La Matriz CAME se utiliza para medir el desempeño financiero puro de la empresa.

 
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