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Estrategia de Marketing (Coca-Cola y Volvo)

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Caso y conceptos clave

Created by

Manuel Abrego
Manuel Abrego
Mexico

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Estrategia de Marketing (Coca-Cola y Volvo)
 

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Estrategia de Marketing (Coca-Cola y Volvo)Online version

Caso y conceptos clave

by Manuel Abrego
1

Ejercicio 1 : Visión estratégica ( Coca - Cola )
Coca - Cola busca mantenerse como una marca relevante para las y asociarse con momentos de alegría , creatividad y felicidad , conectando con la y no solo con el consumo del producto .

2

Ejercicio 2 : Idea clave de mercadotecnia
Coca - Cola no vende un refresco , sino que vende emociones y experiencias , generando una conexión con el consumidor .

3

Ejercicio 3 : Etapas de la planeación estratégica
En la etapa de se identifica que la Generación Z consume contenido y artístico , lo cual orienta la estrategia de marketing .

4

Ejercicio 4 : Estrategia y ejecución ( Coca - Cola )
La estrategia de Coca - Cola consistió en unir arte clásico con digital y , difundiendo el mensaje a través de comerciales globales y redes sociales como YouTube .

5

Ejercicio 5 : Caso Volvo Trucks by Epic Split
Volvo busca fortalecer su visión estratégica como líder en y . Su campaña demuestra una ventaja mediante un comercial simple , global y memorable que genera y confianza en los clientes .

 
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