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Crossword Puzzle
Crossword Puzzle

Marketing Essentials Crossword Year 01DMC

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Marketing Essentials Crossword Year 01DMC
 

Crossword Puzzle

Marketing Essentials Crossword Year 01DMCOnline version

Key terms in marketing

by Ameachi Odiatu
1

The process of promoting and selling products or services.

2

Specific goals a business wants to achieve.

3

Goals that are Specific, Measurable, Achievable, Relevant and Time-bound.

4

Analysis of Strengths, Weaknesses, Opportunities and Threats.

5

Money allocated to a marketing plan.

6

The group of consumers a business wants to reach.

7

Activities used to communicate with customers.

8

A business or organisation that sells similar products.

9

Information collected to support marketing decisions.

10

Measures used to judge success.

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5
1

Political, Economic, Social, Technological, Legal and Environmental analysis.

2

Dividing customers into groups with similar needs.

3

How customers see a brand compared with competitors.

4

Creating a unique identity for a product or company.

5

One of the 4Ps referring to what is being sold.

6

One of the 4Ps referring to where customers buy a product.

7

One of the 4Ps referring to how much customers pay.

8

The person who buys or uses a product.

9

The long-term plan for achieving marketing objectives.

10

Reviewing how successful a marketing plan has been.

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10
 
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