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Mercadotecnia: plan de marketing

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Mercadotecnia: plan de marketing

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Created by

Columbina Moreno Alcantara
Columbina Moreno Alcantara
Mexico

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Mercadotecnia: plan de marketingOnline version

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by Columbina Moreno Alcantara
1

Un plan de marketing describe qué es la mercadotecnia : es un proceso para definir metas , seleccionar segmentos y coordinar acciones . La primera etapa es la para entender necesidades y competencia . Luego se define el y se elige una que combine producto , precio , plaza y promoción . Con ello se asigna un y se programa la ejecución de tácticas en el tiempo . Al final , se realiza la para medir resultados y ajustar el plan .

 
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