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Completa Frases: Fundamentos de Marketing

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Completa conceptos clave

Created by

Juan esteban Beltran gonzalez
Juan esteban Beltran gonzalez
Colombia

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Completa Frases: Fundamentos de Marketing
 

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Completa Frases: Fundamentos de MarketingOnline version

Completa conceptos clave

by Juan esteban Beltran gonzalez
1

En se estudian las para orientar estrategias . El es el grupo al que se dirige la oferta , definido por características y comportamientos de compra . La identifica subgrupos con características similares . El determina cuánto cobrar por el y cómo perciben su valor los . El incluye las estrategias para comunicar beneficios y motivar compras . La ) se refiere a los canales y lugares donde se distribuye un producto . El Producto describe qué ofrece el producto y cómo satisface las necesidades del cliente . La Necesidades y deseos del cliente se centran en guiar decisiones de diseño y oferta . La mide si se cumplen las expectativas y la experiencia de compra . La interacción con el Cliente es clave para garantizar repetición de compras y fidelización .

 
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