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Froggy Jumps
Froggy Jumps

Miopía del marketing

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Miopía del marketing

Froggy Jumps

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Idea central del marketing

Created by

ROSA MARIA ACOSTA
ROSA MARIA ACOSTA
Colombia

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Miopía del marketing
 

Froggy Jumps

Miopía del marketingOnline version

Idea central del marketing

by ROSA MARIA ACOSTA
1

¿Qué describe la miopía del marketing según Levitt?

2

¿Qué ejemplo clásico ilustra la miopía del marketing?

3

¿Cuál es la diferencia entre producto y mercado?

4

¿Qué consecuencia suele ocurrir por la miopía del marketing?

5

¿Qué estrategia ayuda a evitar la miopía?

6

Una señal típica de miopía es

7

La innovación debe buscar

8

Ejemplo moderno de evitar la miopía es

9

¿Quién formuló la teoría de la miopía del marketing?

10

La clave para sobrevivir es

 
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