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Características del consumidor

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Identifica rasgos y conductas de compra

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Mexico

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Características del consumidor
 

Características del consumidorOnline version

Identifica rasgos y conductas de compra

by Nancy Cruz García
1

La lealtad a la marca puede influir en futuras compras.

2

Los consumidores siguen siempre un plan de compra rígido y predecible.

3

El precio nunca influye en la decisión de compra.

4

Las emociones no afectan la elección de producto.

5

El presupuesto disponible condiciona la elección de productos y marcas.

6

La etapa de evaluación de alternativas es parte del proceso de decisión de compra.

7

Todos los consumidores compran sin haber buscado información previa.

8

Los consumidores buscan satisfacer necesidades y deseos al comprar productos.

9

Los factores culturales, sociales y personales influyen en las decisiones de compra.

10

El marketing no puede cambiar la percepción del consumidor sobre un producto.

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