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Sales
 

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SalesOnline version

Complete the text

by VICTOR Mon
1

Sales refers to exchanging a product , commodity , service or delivery for . It involves assisting prospective customers by listening to and understanding their to help them find what they ? re looking for . Sales is a key part of the customer journey , guiding prospects from initial interest to .

Rather than persuading someone to purchase something , selling often focuses on meeting the customer ? s . Understanding different sales cycles and the sales cycle helps sales professionals adapt their approach to each customer .

Building relationships and closing deals are aspects of meeting customer needs and ensuring successful sales .

2

Each type uses different channels and strategies . Map your product to suitable sales types to decide whether to sell directly or through intermediaries .

: Involves selling products and services to other businesses
: When a company sells to individual customers rather than businesses
: When the manufacturer sells a product directly to customers
: When a business buys products from a manufacturer or wholesale company and sells them to customers at a profit
: When a business sells products made by another company to customers
: When salespeople make sales in person , by phone , via email and in other ways while remaining in the workplace
: When salespeople go to customers ? locations to make sale s

3

Value - based sales
With this approach , sales representatives try to create for both the buyer and the seller by how each could benefit from a company ? s products or services . Value - based sales often involves and addressing the customer ? s pain points to show how the product or service provides meaningful solutions . In some cases , value - based sellers entice customers with a limited - time sale or offering .

Transactional sales
A transactional sale is a , short - term exchange that fulfills a customer ? s needs . In many cases , the customer already what they want to purchase . Rather than focusing on a customer ? s , the salesperson focuses on making a sale .

Social sales
With this selling style , sales professionals target customers through media . Some techniques for social sales include :

Holding flash sales on Instagram
Selling via live video on YouTube Live and Facebook
Posting items for sale on the Facebook or TikTok
Running ads that direct shoppers to e - commerce
Needs - oriented sales
This technique involves asking to understand the customer ? s needs and recommending products and services . A may ask the following questions :

How are you with your [ PRODUCT OR SERVICE NAME ] , on a scale of one to 10 ?
If you could change one thing about your current [ PRODUCT OR SERVICE NAME ] , what would it be ?

4


A B2C - oriented position , encourage customers to purchase a product directly . When employed by brick - and - mortar retail stores , they may have additional duties , such as organizing the sales floor and taking inventory .


Sell products or services to prospective businesses , organizations and government agencies . Depending on the position , they may focus on inside sales , outside sales or both .


Typically involved in outside B2B sales , assess customer needs and develop customized proposals . They may make formal presentations and answer follow - up questions during the sales process .


Sell products and services by phone . In some cases , they make cold calls to businesses or consumers . They may also contact potential customers who make sales inquiries through social media , email or the company ? s website .


Typically sell scientific and technical products and services to customers . As a result , they may explain complex technologies in simple terms . Sales engineers may also demonstrate to prospective and new customers how to use the products or services .


Assist the sales team by performing administrative tasks , such as processing orders and conducting research . They may also handle customer requests and complaints .


Generally supervise teams of outside sales representatives . They may assign territories , set goals and schedule sales calls .


Oversee a team of salespeople within a company or organization . They may use their leadership skills to set goals , support and mentor the sales team .


Supervise and manage a group of sales managers . They ensure all company sales goals are met and are often a part of an organization ? s senior management team .

5

skills : Sales professionals must communicate clearly , verbally and in writing , to effectively sell to customers and collaborate with their teams .
skills : By using active listening during customer interactions , sales professionals can leverage subtle buying signals to make sales .
skills : In some cases , sales professionals may need to reach an agreed - upon selling price or terms to make a sale .
skills : When a customer is concerned about price , a salesperson could suggest a discounted bundle or an alternative product that fits the customer ? s budget while still meeting their needs .
skills : Interacting positively with potential customers helps sales professionals build relationships that may lead to sales .
skills : Asking questions is often an important step in making a sale . For example , a computer software salesperson may ask how many users a company has , what software they use and the technical specifications of their current computers .
skills : Depending on the position , sales professionals may use point - of - sale ( POS ) systems , customer relationship management ( CRM ) , email , spreadsheets and presentation software .
skills : Sales professionals generally need basic math skills to calculate discounts , add up total sales or provide change .

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