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Froggy Jumps
Froggy Jumps

Fundamentos del Estudio de Mercado: Quiz

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Fundamentos del Estudio de Mercado: Quiz

Froggy Jumps

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Played 29 %Accuracy 41 Average time 02:11
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About this activity

Nivel medio

Created by

Alejandra Guzmán Campos
Alejandra Guzmán Campos
Mexico

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Fundamentos del Estudio de Mercado: Quiz
 

Froggy Jumps

Fundamentos del Estudio de Mercado: QuizOnline version

Nivel medio

by Alejandra Guzmán Campos
1

¿Qué describe mejor un estudio de mercado?

2

En la Arquitectura de la Investigación, ¿qué papel tiene el Embudo de Validación?

3

¿Qué actividad corresponde al Enfoque Cualitativo?

4

¿Qué pregunta ejemplifica el Enfoque Cuantitativo?

5

¿Qué pregunta clave evalúa la Segmentación de Mercado?

6

¿Qué característica describe mejor un cuestionario efectivo?

7

¿Qué tipo de pregunta busca opiniones abiertas?

8

Expone un diseño centrado en reducir la carga cognitiva del encuestado, optimizando la visualización en dispositivos móviles.

9

¿Qué se busca con la Taxonomía de las Escalas de Medición?

10

¿Es el primer paso en la Arquitectura del Diseño Preliminar (Wireframing)?

11

En el ecosistema del instrumento de investigación, ¿qué componente funciona como herramientas digitales para facilitar la recolección y costos?

12

¿Cuál es un ejemplo de pregunta cerrada dicotómica?

13

¿Qué mide la Escala Likert?

14

¿Qué tipo de pregunta se debe evitar para reducir sesgos en un cuestionario?

15

¿Qué etapa del Embudo de Validación mide los tiempos y fricciones digitales?

 
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