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Froggy Jumps
Froggy Jumps

Quiz Mkt Digital mod 2

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Quiz Mkt Digital mod 2

Froggy Jumps

Played 4 %Accuracy 50 Average time 03:38
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About this activity

Conceptos clave

Created by

BÁRBARA CORTÉS ARREOLA
BÁRBARA CORTÉS ARREOLA
Mexico

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Quiz Mkt Digital mod 2
 

Froggy Jumps

Quiz Mkt Digital mod 2Online version

Conceptos clave

by BÁRBARA CORTÉS ARREOLA
1

¿Qué función técnica cumple un sistema predictivo dentro de la mercadotecnia digital?

2

Dentro de un workflow, ¿qué representa el término trigger?

3

¿Cómo se define la estrategia de Lead Nurturing en el ciclo de conversión?

4

Si una campaña desplegó 1,000,000 de impresiones y capturó 15,000 clics, ¿cuál es su Click-Through Rate (CTR)?

5

De acuerdo con los estándares de la IAB, ¿qué condición valida el indicador de Viewability en un banner?

6

¿Qué mide la métrica de anunciante denominada Costo por Adquisición (CPA)?

7

Una campaña publicitaria invirtió $2,000 USD y generó $8,000 USD en ventas brutas directas. ¿Cuál es el ROAS obtenido?

8

Si un sitio web registra un Bounce Rate (Porcentaje de Rebote) elevado, ¿qué fenómeno operativo se evidencia?

 
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