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Decoding the Message: The Language of Advertising

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Decoding the Message: The Language of Advertising

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Put the words in the correct order to form accurate sentences about advertising, persuasion, and Williamson's theory of ideological discourse. Pay close attention to word order and the key concepts studied in Unit 3!

Created by

Corporación Universitaria Iberoamericana
Corporación Universitaria Iberoamericana
Colombia

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Decoding the Message: The Language of Advertising
 

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Decoding the Message: The Language of AdvertisingOnline version

Put the words in the correct order to form accurate sentences about advertising, persuasion, and Williamson's theory of ideological discourse. Pay close attention to word order and the key concepts studied in Unit 3!

by Corporación Universitaria Iberoamericana
1

Think about what Williamson says advertising actually does, beyond selling.

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2

This is the mechanism Williamson describes connecting products to meaning.

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3

Think about what people are really purchasing besides the product itself.

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4

Advertising does two things to culture at the same time.

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5

Think about what kind of advertising message resonates in these cultures.

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6

Think about what matters more in group-oriented societies.

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7

Think about commands like "Just do it" and what they do grammatically.

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8

This linguistic device suggests meaning indirectly.

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9

This is the key competency your final project will demonstrate.

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