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Froggy Jumps
Froggy Jumps

Proceso de Investigaci贸n de Mercados Cuantitativos

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Proceso de Investigaci贸n de Mercados Cuantitativos

Froggy Jumps

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Un repaso r谩pido y din谩mico para poner a prueba tus conocimientos sobre los conceptos clave y el proceso de la investigaci贸n de mercados. 隆A ver cu谩ntas aciertas!

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Dilberth Lapaca
Dilberth Lapaca
Bolivia

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Proceso de Investigaci贸n de Mercados Cuantitativos
 

Froggy Jumps

Proceso de Investigaci贸n de Mercados CuantitativosOnline version

Un repaso r谩pido y din谩mico para poner a prueba tus conocimientos sobre los conceptos clave y el proceso de la investigaci贸n de mercados. 隆A ver cu谩ntas aciertas!

by Dilberth Lapaca
1

驴Cu谩l es el objetivo principal del marketing?

2

驴Qu茅 proporciona la investigaci贸n de mercados a las empresas?

3

Seg煤n el ejemplo presentado, 驴por qu茅 Coca-Cola ofrece diferentes presentaciones y tama帽os?

4

驴Qu茅 es la investigaci贸n de mercados?

5

驴Antes de lanzar un nuevo caf茅 fr铆o, 驴qu茅 hizo la cafeter铆a?

6

驴Cu谩l es la primera etapa del proceso de investigaci贸n de mercados?

7

驴Por qu茅 es importante seguir las etapas del proceso de investigaci贸n en orden?

8

Si una tienda vende menos ropa, 驴qu茅 debe hacer primero?

9

驴Qu茅 representa una hip贸tesis en una investigaci贸n de mercados?

10

驴En el ejemplo de la empresa con menos ventas, 驴cu谩l fue el objetivo de la investigaci贸n?

11

驴Por qu茅 algunas empresas contratan agencias especializadas como NielsenIQ, Ipsos, Kantar o GfK?

12

驴Qu茅 es un segmento de mercado?

13

En el ejemplo de los celulares, 驴qu茅 demuestra la segmentaci贸n de mercado?

14

驴Cu谩l es la principal conclusi贸n sobre la investigaci贸n de mercados cuantitativa?

15

驴Cu谩l de las siguientes afirmaciones resume mejor la importancia de la investigaci贸n de mercados?

 
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