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Froggy Jumps
Froggy Jumps

Amé Café: Retención y Sesgos

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Amé Café: Retención y Sesgos

Froggy Jumps

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Desafío de marketing en Amé Café

Created by

erick henry
erick henry
Bolivia

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Amé Café: Retención y Sesgos
 

Froggy Jumps

Amé Café: Retención y SesgosOnline version

Desafío de marketing en Amé Café

by erick henry
1

1) ¿Qué factor central explica por qué muchos clientes de Amé Café no vuelven tras la primera visita?

2

2) ¿Qué intervención de fidelización se propone para aumentar repeticiones en Amé Lovers UPDS?

3

3) En el mapa de emociones, qué emoción predomina durante la fase Experiencia?

4

4) ¿Qué sesgo se utiliza para que el primer precio “ancle” la percepción de valor en el menú?

5

5) ¿Qué intervención ética ayuda a mitigar la aversión a la pérdida en clientes novatos?

6

6) ¿Cuál es el punto de abandono principal según el análisis de Amé Café?

7

7) ¿Qué elemento refuerza el Efecto Dotación en clientes que personalizan su bebida?

8

8) Según las notas, ¿qué mejora operacional podría amortiguar esperas en horas punta?

9

9) ¿Qué tipo de contenido favorece la Prueba Social en la apertura del local?

10

10) En el dashboard Canva/Miro, ¿qué foco ayuda a identificar el punto crítico de abandono?

 
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