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Mezcla de promoción: conceptos clave

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Mezcla de promoción: conceptos clave

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Conceptos y componentes

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MARIANA HERNANDEZ SALINAS
MARIANA HERNANDEZ SALINAS
Mexico

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Mezcla de promoción: conceptos claveOnline version

Conceptos y componentes

by MARIANA HERNANDEZ SALINAS
1

La es el conjunto de herramientas que una empresa emplea para comunicar el valor de sus productos . Su definición resume actividades para informar , persuadir y recordar al público objetivo . Los objetivos de la mezcla de promoción incluyen aumentar el reconocimiento de marca , influir en la intención de compra y fortalecer la lealtad del cliente . Entre sus cinco elementos están la , la , la , las Relaciones públicas y el . Cada componente tiene características propias , ventajas y ejemplos prácticos , y su correcta combinación mejora la efectividad de la comunicación .

 
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