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Crossword Puzzle
Crossword Puzzle

RETO 2: ¡DESCIFRA EL BRANDING!

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RETO 2: ¡DESCIFRA EL BRANDING!

Crossword Puzzle

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About this activity

Lee cada pista y completa el crucigrama escribiendo el concepto de branding que corresponde.

Created by

Milandra Y Torres
Milandra Y Torres
Peru

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RETO 2: ¡DESCIFRA EL BRANDING!
 

Crossword Puzzle

RETO 2: ¡DESCIFRA EL BRANDING!Online version

Lee cada pista y completa el crucigrama escribiendo el concepto de branding que corresponde.

by Milandra Y Torres
1

Proceso de construcción y gestión de la identidad de una marca.

2

Proceso de creación del nombre de una marca.

3

Representación gráfica basada principalmente en el nombre escrito de una marca.

4

Símbolo gráfico que representa a una marca sin utilizar su nombre.

5

Conjunto de elementos que permiten representar y diferenciar una marca.

6

Características y rasgos que definen cómo se comporta y comunica una marca.

7

Recopilación de información obtenida para comprender y definir una marca.

8

Es la combinación de un símbolo gráfico (isotipo) y el nombre de la marca (logotipo), que pueden reconocerse de manera conjunta, aunque también pueden utilizarse por separado.

9

Es una frase breve, fácil de recordar y asociada a una marca, que busca comunicar su propuesta, personalidad o beneficio principal.

10

Combina el isotipo (símbolo) y el logotipo (texto), pero ambos pueden funcionar independientemente.

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