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Marketing Essentials TT Week 8

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Marketing Essentials TT Week 8

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Marketing basics for Travel & Tourism

Created by

Jocelyn Gyapong
Jocelyn Gyapong
United Kingdom

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Marketing Essentials TT Week 8Online version

Marketing basics for Travel & Tourism

by Jocelyn Gyapong
1

Market is the process of dividing customers into groups with similar needs and characteristics .

2

SMART objectives must be Specific , Measurable , Achievable , Relevant , and .

3

A analysis identifies an organisation's strengths , weaknesses , opportunities , and threats .

4

analysis examines political , economic , social , technological , legal , and environmental factors .

5

STP stands for Segmentation , Targeting , and .

6

A Unique Selling ( USP ) explains what makes a tourism business different from its competitors .

7

Demographic segmentation groups customers based on characteristics such as age and .

8

Behavioural segmentation focuses on customers' travel habits and behaviour .

9

Marketing objectives should be clear , measurable , and aligned with business .

10

Resource allocation includes financial , human , and resources .

11

analysis tracks ticket , hotel bookings , and package performance .

12

Customer reviews and surveys are used to collect customer .

13

ROI stands for Return on .

14

Monitoring and control help businesses make timely to improve marketing performance .

15

A marketing plan provides a clear for achieving marketing goals .

 
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