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Froggy Jumps
Froggy Jumps

Mercadeo en Acción

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Mercadeo en Acción

Froggy Jumps

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About this activity

Quiz de mercadeo clave

Created by

Yamile Ayala
Yamile Ayala
Colombia

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Mercadeo en Acción
 

Froggy Jumps

Mercadeo en AcciónOnline version

Quiz de mercadeo clave

by Yamile Ayala
1

¿Qué significa 4P en mercadeo?

2

¿Qué segmento describe mejor a un grupo de clientes con necesidades similares?

3

¿Qué función ayuda a fijar el precio con base en coste y demanda?

4

¿Qué refleja la promesa de marca a los clientes?

5

¿Qué canal mide el rendimiento de una campaña?

6

¿Qué estrategia se centra en palabras clave para aparecer en buscadores?

7

¿Qué estrategia envuelve enviar mensajes relevantes a clientes?

8

¿Qué etapa describe el recorrido del cliente desde conciencia hasta compra?

9

¿Qué elemento es clave para la diferenciación competitiva?

10

¿Qué indicador evalúa la eficiencia de la publicidad digital?

11

¿Qué significa SEO en mercadeo digital?

12

¿Qué mide la tasa de conversión?

13

¿Qué es el CRM?

14

¿Qué describe el funnel de marketing?

15

¿Qué indica el CTR?

16

¿Qué es el marketing de contenidos?

17

¿Qué mide la participación en redes sociales?

18

¿Qué busca el SEO on-page?

19

¿Qué es A/B testing?

20

¿Qué KPI se relaciona con el retorno de inversión en marketing?

 
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