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Verdadero o Falso: Estrategia Empresarial

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Verdadero o Falso: Estrategia Empresarial

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About this activity

Aprende conceptos de estrategia (V/F)

Created by

Vale
Vale
Colombia

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Verdadero o Falso: Estrategia Empresarial
 

Verdadero o Falso: Estrategia EmpresarialOnline version

Aprende conceptos de estrategia (V/F)

by Vale
1

La matriz Ansoff se utiliza para calcular los costos de producción.

2

Un plan de acción reúne programas y proyectos para cumplir los objetivos estratégicos.

3

El seguimiento, medición y mejora de la estrategia permite evaluar si se están alcanzando los objetivos estratégicos.

4

Una Unidad Estratégica de Negocios (UEN) tiene sus propios competidores y puede planearse por separado.

5

El análisis DOFA sirve para identificar fortalezas, debilidades, oportunidades y amenazas de una empresa.

6

La matriz McKinsey analiza la posición competitiva y el atractivo del sector.

7

La matriz BCG clasifica los productos como estrella, vaca lechera, interrogante y perro.

8

La estrategia de penetración de mercado busca vender más los productos actuales en el mercado actual.

9

El plan táctico corresponde únicamente a las decisiones financieras de la empresa.

10

La diversificación consiste en vender productos nuevos en mercados nuevos.

 
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