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Verdadero o falso: Mercadotecnia

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Verdadero o falso: Mercadotecnia

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Verdadero o falso: conceptos clave

Created by

Roberto
Roberto
Mexico

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Verdadero o falso: Mercadotecnia
 

Verdadero o falso: MercadotecniaOnline version

Verdadero o falso: conceptos clave

by Roberto
1

El ciclo de vida del producto incluye fases de introducción, crecimiento, madurez y declive.

2

El CRM significa gestión de relaciones con clientes, que es irrelevante para ventas.

3

La segmentación de mercados consiste en dividir a los clientes en grupos con características comunes.

4

El canal de distribución no afecta la disponibilidad del producto para el consumidor.

5

El precio psicológico no tiene impacto en las decisiones de compra.

6

La promoción no influye en la percepción de valor del producto.

7

El branding es solo un logotipo y no afecta la lealtad del cliente.

8

La investigación de mercados ayuda a entender las necesidades de los clientes.

9

El posicionamiento busca ocupar un lugar claro en la mente del consumidor.

10

La mezcla de mercadotecnia (4P) incluye producto, precio, plaza y promoción.

 
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