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Marketing y Medicamentos: Verdadero o Falso

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Quiz sobre marketing, fármacos y negociación

Created by

Valentina Bedoya restrepo
Valentina Bedoya restrepo
Colombia

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Marketing y Medicamentos: Verdadero o Falso
 

Marketing y Medicamentos: Verdadero o FalsoOnline version

Quiz sobre marketing, fármacos y negociación

by Valentina Bedoya restrepo
1

El precio de un producto se fija solo por la demanda, sin considerar costos u otros factores.

2

Un medicamento tiene principio activo y excipiente.

3

La cadena de suministro farmacéutica incluye fabricación, almacenamiento, distribución, farmacias y consumidor.

4

Las formas farmacéuticas pueden ser sólidas, semisólidas, líquidas o gaseosas.

5

Todos los productos son siempre tangibles; por tanto, no existen productos intangibles.

6

El marketing se limita a vender productos sin identificar necesidades de los clientes.

7

El marketing identifica las necesidades de los consumidores y ofrece productos que las satisfacen.

8

La distribución garantiza que el producto llegue del fabricante al consumidor.

9

La negociación de productos busca beneficios para ambas partes.

10

En Colombia no existe ninguna entidad regulatoria para medicamentos.

11

El excipiente es el principio activo del medicamento.

12

Las indicaciones y contraindicaciones de un fármaco no son relevantes para su uso.

 
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