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Verdadero o Falso: Estrategia Empresarial

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Quiz sobre conceptos de estrategia (V/F)

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Colombia

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Verdadero o Falso: Estrategia Empresarial
 

Verdadero o Falso: Estrategia EmpresarialOnline version

Quiz sobre conceptos de estrategia (V/F)

by Promoción 2025
1

El análisis DOFA identifica las fortalezas, debilidades, oportunidades y amenazas de una empresa.

2

La estrategia de penetración de mercado consiste en vender nuevos productos en nuevos mercados.

3

El plan táctico corresponde a las decisiones y operaciones del día a día de la empresa.

4

El seguimiento, medición y mejora de la estrategia permite evaluar el cumplimiento de los objetivos estratégicos.

5

La matriz McKinsey analiza la posición competitiva y el atractivo del sector.

6

Un plan de acción está conformado por programas y proyectos para alcanzar los objetivos estratégicos.

7

La matriz Ansoff sirve para identificar oportunidades de crecimiento de una empresa.

8

La matriz BCG clasifica los productos en estrella, vaca lechera, interrogante y perro.

9

Una Unidad Estratégica de Negocios (UEN) no tiene competidores.

10

La diversificación busca ofrecer nuevos productos en nuevos mercados.

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