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Froggy Jumps
Froggy Jumps

Mercadeo: Desarrollo de procesos

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Mercadeo: Desarrollo de procesos

Froggy Jumps

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About this activity

Gestión de marketing paso a paso

Created by

Kevin Guancha
Kevin Guancha
Colombia

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Mercadeo: Desarrollo de procesos
 

Froggy Jumps

Mercadeo: Desarrollo de procesosOnline version

Gestión de marketing paso a paso

by Kevin Guancha
1

¿Cuál es el primer paso en el desarrollo de un proceso de mercadeo?

2

¿Qué concepto describe dividir el mercado en grupos con necesidades similares?

3

En STP, ¿qué opción se realiza después de segmentar?

4

¿Qué implica el posicionamiento?

5

¿Qué componente del marketing mix se refiere a precios, productos, plaza y promoción?

6

¿Qué métrica es clave para evaluar campañas online?

7

¿Qué describe el customer journey map?

8

¿Qué herramienta se usa para gestionar relaciones con clientes?

9

¿Qué mide el funnel de mercadeo?

10

¿Qué fase del proceso de mercadeo define responsables y cronogramas?

 
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