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Diseño de Experiencia: Conceptualización y Posicionamiento

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Diseño de Experiencia: Conceptualización y Posicionamiento

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About this activity

Conceptos clave para un producto experiencial

Created by

TANIA DURAN JIMENEZ
TANIA DURAN JIMENEZ
Mexico

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Diseño de Experiencia: Conceptualización y Posicionamiento
 

Crossword Puzzle

Diseño de Experiencia: Conceptualización y PosicionamientoOnline version

Conceptos clave para un producto experiencial

by TANIA DURAN JIMENEZ
1

Conjunto de sensaciones y percepciones que se vive al interactuar con un producto o servicio.

2

Persona que utiliza un producto o servicio.

3

Identidad y nombre que distingue a una empresa o producto.

4

Versión inicial o de prueba de un producto para validar ideas.

5

Beneficio percibido que aporta un producto al usuario.

6

Conjunto de clientes con características comunes al que va dirigida una oferta.

7

Estrategia para ocupar un lugar preferente en la mente del público objetivo.

8

Conjunto de relatos y mensajes que comunican la historia de la marca o experiencia.

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