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Froggy Jumps
Froggy Jumps

Promoción Digital y Mercadotecnia Directa

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Promoción Digital y Mercadotecnia Directa

Froggy Jumps

Played 12 %Accuracy 75 Average time 07:44
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About this activity

Desafío estratégico breve

Created by

EDGAR ADRIAN MORALES
EDGAR ADRIAN MORALES
Mexico

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Promoción Digital y Mercadotecnia Directa
 

Froggy Jumps

Promoción Digital y Mercadotecnia DirectaOnline version

Desafío estratégico breve

by EDGAR ADRIAN MORALES
1

1) ¿Cuál es el objetivo principal de la mercadotecnia directa en una campaña digital?

2

2) En un restaurante, ¿qué canal de mercadotecnia directa sería más eficaz para captar clientes nuevos?

3

3) Relación de conceptos: Empareja canal con objetivo típico. 1) Email 2) Publicidad display 3) Redes sociales 4) SMS

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4) Completar frases: El asunto de un email debe ser _____ y personalizable para aumentar la tasa de apertura.

5

5) Verdadero o falso: La fidelización solo se logra con programas de puntos, sin comunicación posventa.

6

6) Situación empresarial: Un gimnasio envía ofertas personalizadas según historial de visitas y preferencias. ¿Qué estrategia predomina?

7

7) ¿Qué indicador mide la tasa de apertura en email marketing?

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8) En una tienda online, ¿qué elemento fortalece la fidelización posventa?

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9) Engagement digital: ¿Qué acción del público indica mayor interacción con una marca?

10

10) Reflexión: ¿Cómo pueden combinarse segmentación, email marketing, fidelización y engagement en una campaña de marketing directo?

 
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