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Crossword Puzzle
Crossword Puzzle

🧠✨ Explorando el Prisma de Kapferer: ¡Completa el Crucigrama!

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🧠✨ Explorando el Prisma de Kapferer: ¡Completa el Crucigrama!

Crossword Puzzle

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Played 13 %Accuracy 99 Average time 10:08
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About this activity

Aquí tienes 12 pistas para elaborar un Crucigrama sobre el Prisma de Identidad de Marca de Kapferer. Las respuestas son palabras únicas o compuestas sin espacios (puedes colocarlas en la sopa de letras en mayúsculas y sin tildes para facilitar la búsqueda).

Created by

Edson David Cisneros Canlla
Edson David Cisneros Canlla
Peru

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🧠✨ Explorando el Prisma de Kapferer: ¡Completa el Crucigrama!
 

Crossword Puzzle

🧠✨ Explorando el Prisma de Kapferer: ¡Completa el Crucigrama!Online version

Aquí tienes 12 pistas para elaborar un Crucigrama sobre el Prisma de Identidad de Marca de Kapferer. Las respuestas son palabras únicas o compuestas sin espacios (puedes colocarlas en la sopa de letras en mayúsculas y sin tildes para facilitar la búsqueda).

by Edson David Cisneros Canlla
1

Elementos tangibles y visibles de la marca, como el logo o el empaque.

2

Describe el carácter o la forma de ser de la marca.

3

Valores, principios y filosofía que representa la marca.

4

Vínculo que la marca establece con sus consumidores.

5

Imagen del consumidor que la marca proyecta en su comunicación.

6

Cómo se siente el consumidor cuando utiliza la marca.

7

Autor del modelo del Prisma de Identidad de Marca.

8

Conjunto de características que hacen única a una marca.

9

Percepción que tienen los consumidores sobre una marca.

10

Proceso de construir y gestionar una marca.

11

Nombre, símbolo o diseño que identifica un producto o empresa.

12

Beneficio adicional que una marca aporta más allá del producto.

9
12
4
1
10
6
11
7
8
5
 
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