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Froggy Jumps
Froggy Jumps

Generalidades del marketing social

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Generalidades del marketing social

Froggy Jumps

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About this activity

Conceptos y roles clave

Created by

Carlos Ernesto Ortiz
Carlos Ernesto Ortiz
Mexico

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Generalidades del marketing social
 

Froggy Jumps

Generalidades del marketing socialOnline version

Conceptos y roles clave

by Carlos Ernesto Ortiz
1

¿Qué es el marketing social?

2

¿Cuál es una diferencia principal entre marketing social y marketing comercial?

3

En el marketing social, ¿cuál es la función de un facilitador?

4

¿Qué describe mejor a los agentes de cambio en marketing social?

5

¿Qué distingue al marketing social interno del externo?

6

¿Qué significa marketing con causa?

7

¿Qué implica el marketing nonprofit o no lucrativo?

8

¿Qué es la RSE o marketing responsable?

9

¿Qué son las ONGs y OSCs en el contexto del marketing social?

10

¿Por qué es importante el marketing social en la sociedad actual?

11

Roles de los agentes de cambio en marketing social:

12

Tipos de agentes de cambio en marketing social:

13

Relación entre fundaciones y marketing con causa:

14

¿Cuál es una característica de la mercadotecnia social?

15

¿Qué diferencia principal hay entre mercadotecnia social y comercial?

16

¿Qué rol NO es típico de un agente de cambio?

17

¿Qué es marketing social interno?

18

¿Cuál es el doble objetivo del marketing con causa?

19

¿Qué llevó a la iniciativa privada a crear sus propias fundaciones?

20

¿Cuáles son organizaciones del tercer sector?

21

¿Qué representa RSE en marketing?

 
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