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Froggy Jumps
Froggy Jumps

Introducción al marketing industrial

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Introducción al marketing industrial

Froggy Jumps

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About this activity

Generalidades del marketing industrial

Created by

Carlos Ernesto Ortiz
Carlos Ernesto Ortiz
Mexico

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Introducción al marketing industrial
 

Froggy Jumps

Introducción al marketing industrialOnline version

Generalidades del marketing industrial

by Carlos Ernesto Ortiz
1

¿Qué distingue a la mercadotecnia industrial de la de consumo?

2

¿Qué rol cumple el ciclo de compra en B2B?

3

¿Cuál tipo sería un mercado en mercadotecnia industrial?

4

¿Qué caracteriza la relación cliente-proveedor en B2B?

5

¿Qué tipo de decisión influye más en compras industriales?

6

¿Qué es el lead time en mercadotecnia industrial?

7

¿Qué función cumplen los proveedores de soluciones en B2B?

8

¿Qué se evalúa típicamente en las compras industriales?

9

¿Qué coteja el proceso three-way matching?

10

¿Qué herramienta es clave para gestionar cuentas clave en B2B?

11

¿Qué herramienta se utiliza para medir el desempeño del proveedor?

12

¿Qué se solicita en una cotización RFQ?

13

¿Qué es recomendable elaborar para seleccionar al proveedor más conveniente?

14

¿A qué se refiere el término SLA?

15

¿Qué es el lifetime value?

16

¿Qué es la demanda derivada?

17

¿Qué se recomienda para evitar una rotura de stock?

18

¿Qué significa el término TCO?

19

¿Qué es el compliance en el marketing industrial?

20

¿Cómo es la toma de decisiones en el marketing industrial?

 
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