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ENCUESTAS DE DEMANDA: ¿Qué sabemos?

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ENCUESTAS DE DEMANDA: ¿Qué sabemos?

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About this activity

Pronóstico con encuestas de clientes.

Created by

Daniel Felipe Manrique Gonzalez
Daniel Felipe Manrique Gonzalez
Colombia

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ENCUESTAS DE DEMANDA: ¿Qué sabemos?
 

ENCUESTAS DE DEMANDA: ¿Qué sabemos?Online version

Pronóstico con encuestas de clientes.

by Daniel Felipe Manrique Gonzalez
1

La muestra puede encuestar a cualquiera sin buscar representatividad.

2

La encuesta garantiza ventas futuras exactas.

3

El resultado de una encuesta no debe interpretarse como una cifra exacta de ventas futuras.

4

Sirven especialmente cuando no hay datos históricos, como al lanzar un producto nuevo.

5

El cuestionario debe preguntar solamente '¿compraría nuestro producto?' sin otras preguntas.

6

La ventaja principal es obtener información que los datos históricos no contienen.

7

El primer paso es definir el objetivo.

8

La encuesta busca información sobre intención, cantidad, frecuencia, momento y precio.

9

El procedimiento de aplicación se resume en 9 pasos.

10

La intención de compra no es lo mismo que la demanda real.

11

Una vez obtenidos los datos, no se debe evaluar ni ajustar el pronóstico.

12

Si 100 personas responden que comprarían, pero solo 55 terminan comprando, ese 55% refleja la diferencia entre intención y compra real.

13

Las encuestas a clientes son un método cualitativo o subjetivo de pronóstico de la demanda.

14

La intención de compra es igual a la demanda real.

15

La muestra debe ser suficientemente representativa.

 
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