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Crossword Puzzle
Crossword Puzzle

glosario marketing digital

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glosario marketing digital

Crossword Puzzle

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About this activity

palabras usadas en marketing digital según la lectura en clase

Created by

Arnhoolk Jullyanth Gélvez Suescún
Arnhoolk Jullyanth Gélvez Suescún
Colombia

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Crossword Puzzle

glosario marketing digitalOnline version

palabras usadas en marketing digital según la lectura en clase

by Arnhoolk Jullyanth Gélvez Suescún
1

Conjunto de técnicas para mejorar la visibilidad de una web en los resultados orgánicos de buscadores como Google

2

Metodología que busca atraer clientes mediante contenido útil y relevante, en lugar de interrumpirlos con publicidad.

3

Estrategia de publicidad pagada en buscadores.

4

Nivel de conexión emocional y participación del público con una marca. Ejemplo: medir comentarios, “me gusta” y compartidos en redes sociales.

5

Frase o botón que invita al usuario a realizar una acción. Ejemplo: “Compra ahora”, “Descubre más”, “Regístrate gratis”.

6

Comercio electrónico que permite comprar y vender productos por internet. Ejemplo: una tienda virtual de café con pasarela de pago segura.

7

Números de conexión de cada una de las computadoras que están conectadas a internet.

8

Mensaje y piezas de diseño destinadas a que el usuario haga clic y realice una determinada acción del embudo de conversiones

9

El anunciante paga cada vez que su anuncio es emitido mil veces.

10

El anunciante paga cada vez que un determinado usuario hace clic en su anuncio. Aunque se realice la impresión del anuncio, si no hay clic, no hay pago.

11

Formato tradicional de publicidad digital.

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