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Froggy Jumps
Froggy Jumps

El Marketing y la Relación con el Cliente

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El Marketing y la Relación con el Cliente

Froggy Jumps

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Quiz sobre marketing relacional y atención al cliente

Created by

Yolanda Gómez
Yolanda Gómez
Spain

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El Marketing y la Relación con el Cliente
 

Froggy Jumps

El Marketing y la Relación con el ClienteOnline version

Quiz sobre marketing relacional y atención al cliente

by Yolanda Gómez
1

¿Qué significa 'MARKETING 5 P’S' según la diapositiva?

2

¿Qué pregunta se plantea sobre las 4 P’S DEL MARKETING?

3

¿Qué relación describe el MARKETING TRADICIONAL?

4

En marketing relacional, ¿la venta es…?

5

¿Qué papel cumple el SAC?

6

¿Qué afirma la paradoja de recuperación del servicio?

7

¿Qué compone el Ciclo de Vida del Cliente en la diapositiva?

8

¿Qué significa gestión de la insatisfacción según la diapositiva?

9

¿Qué tipo de canales son parte de la estrategia Omnicanal?

10

¿Qué herramientas registran el historial del cliente?

11

¿Qué técnicas de recogida de información se mencionan?

12

¿Qué es la 'escucha social'?

13

¿Qué finalidad tiene obtener información del cliente?

14

¿Qué afirma el objetivo del marketing relacional?

15

¿Qué debe cumplir la imagen de la empresa según las conclusiones?

16

¿Qué se debe registrar correctamente en CRM?

17

¿Qué significa sinergia entre Marketing y SAC?

18

¿Qué se busca al final del ciclo con el objetivo de crear fans?

19

¿Qué revela la última diapositiva sobre la experiencia del cliente?

 
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