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Comprensión de los mercados, productos, clientes de servicios

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Played 63 %Accuracy 90 Average time 01:15

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Servicios, mercados y 8 Ps

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Dominican Republic

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Comprensión de los mercados, productos, clientes de servicios
 

Comprensión de los mercados, productos, clientes de serviciosOnline version

Servicios, mercados y 8 Ps

by Evelyn López
1

No hay que distinguir entre servicios y bienes para diseñar estrategias.

2

El marketing de servicios debe integrarse en otras funciones de la gerencia.

3

Producto, precio, lugar y promoción son los únicos componentes del mix de marketing de servicios.

4

El 1.5 de la unidad dice que el marketing no debe integrarse con otras funciones.

5

Los servicios se enfocan en la intangibilidad de la oferta.

6

Las 8 Ps del marketing de servicios incluyen Product, Price, Place, Promotion, People, Process, Physical Evidence y Productivity/Quality.

7

Los servicios son siempre homogéneos y estables.

8

Los servicios y los bienes se diferencian principalmente en la tangibilidad y la heterogeneidad.

9

Estudiar los servicios ayuda a entender mejor las necesidades de los clientes y mercados.

10

Los servicios no pueden ser evaluados por satisfacción del cliente.

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